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I'm sure you've all seen it. Come on Cox. Stop torturing your paying customers with screaming kids. I have to mute that garbage every time it comes on. I bet I'm not alone in this.
Most commercials you can just ignore, this Cox screaming kid is the worst, I keep the remote handy to mute it. After this brat runs through the house screaming at the top of his lungs the mother rewards him with ice cream! Bad parenting and disgusting. Makes me want to cancel my Cox subscription . Why would you think this helps sell your products. Who ever is responsible for this ad should be locked in a room and be forced to listen to it for a few hours.
KMF said:After this brat runs through the house screaming at the top of his lungs the mother rewards him with ice cream
What part was humorous? If Cox "truly" intended humor, the mom would have painted ice cream on a wall and sniggered after the kid ran into it like Wile E. Coyote...or just hired comedians.
"The ends justify the means." The intention of Cox isn't humor. "Humor" is just the means. The intention of Cox is to dupe you into identifying with the commercial. If you can associate this kid to your kid(s), you're identifying with the commercial. After you identify with the commercial, you'll identify a potential problem (distressed kid). What's the solution? Anybody? Cox is your solution...d'uh.
The intention of Cox is to sell you family values. You need Cox to nurture, protect and raise your kids. Most commercials nowadays target you with emotional appeal, guilt, insecurities to persuade you. It works! Who would ever rent a router? Should I rent computers as well? I wanna be woke!
The point of the ad is to show mom's love after her kid gets duped by Cox internet. I very much enjoy it!