Forum Discussion
Most commercials you can just ignore, this Cox screaming kid is the worst, I keep the remote handy to mute it. After this brat runs through the house screaming at the top of his lungs the mother rewards him with ice cream! Bad parenting and disgusting. Makes me want to cancel my Cox subscription . Why would you think this helps sell your products. Who ever is responsible for this ad should be locked in a room and be forced to listen to it for a few hours.
- JonathanJ4 years agoFormer Moderator@KMF
Cox encourages all negative and positive feedback, so I thank you for taking the time to post. We truly intend only humor with our commercials, but I think we all interpret things differently. For example, I know that a commercial I enjoy actually irks my best friend. I have forwarded your comments to our marketing team so your voice will be heard.
Jonathan J
Cox Moderator- Bruce4 years agoHonored Contributor III
After this brat runs through the house screaming at the top of his lungs the mother rewards him with ice cream
What part was humorous? If Cox "truly" intended humor, the mom would have painted ice cream on a wall and sniggered after the kid ran into it like Wile E. Coyote...or just hired comedians.
"The ends justify the means." The intention of Cox isn't humor. "Humor" is just the means. The intention of Cox is to dupe you into identifying with the commercial. If you can associate this kid to your kid(s), you're identifying with the commercial. After you identify with the commercial, you'll identify a potential problem (distressed kid). What's the solution? Anybody? Cox is your solution...d'uh.
The intention of Cox is to sell you family values. You need Cox to nurture, protect and raise your kids. Most commercials nowadays target you with emotional appeal, guilt, insecurities to persuade you. It works! Who would ever rent a router? Should I rent computers as well? I wanna be woke!
- PJS24 years agoContributor II
The point of the ad is to show mom's love after her kid gets duped by Cox internet. I very much enjoy it!
- Rick_A4 years agoNew Contributor
Johathanj, What is "humorous" about a screaming child? No one with a brain interprets a child screaming at the top of his lungs as a positive, enjoyable, or humorous occurrence. The people Cox hired to advertise their service by forcing subscribers to listen to a screaming child over and over again must be getting kickbacks from Time-Warner and Comcast. Can you think of any other company that advertises its company with a screaming child? Only at HALLOWEEN. If your goal is to convince television watchers that using Cox Cable is a horrifying experience, don't bother. Those of us who have Cox already know it. And those who don't are undoubtedly smarter than those of us who've stuck with you for decades.This commercial only confirms what we already know.
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