How long do I have to watch a rented title?

Thank you, ColleenD. Apology accepted.

There no doubt have been, and will continue to be, customer requests for resolution which may at first appear---to those knowledgeable of certain facts and details ---plainly apparent. It's always easier when you know how. Now I know.

chaloots,

I apologize if the previous response caused any confusion. Some On Demand rental periods are 24 hours, some are 48 hours. This is listed in the information panel for the content.
In addition to the rental option, subscribing to Contour allows the purchase of content. You can see more at https://www.cox-ondemand.com/how-to-watch/movies-on-demand/

When you choose the option to Rent/Buy you will be given the rental period. Please let me know if you have any other questions or concerns.

Yes, as a matter of fact I *do* have another question. What kind of answer is that? Is it because you're either unwilling or unable to provide a pertinent, valid response other than a boilerplate, copy/paste reply–––or–––do a bit of investigative research to satisfy a customer concern? 

Prior to consenting to rent, THIS is what is plainly visible on a competitor's site: "When renting, you have 30 days to start watching this video, and 48 hours to finish once started." 

I shake my head in wonder why I even f*ing bother to ask questions here.

chaloots,

When you choose the option to Rent/Buy you will be given the rental period. Please let me know if you have any other questions or concerns.