I think the case study was Cox's existence...and it failed. To be fair though, name a "good" ISP. Heck, name a good company that makes over a billion. Arizona Tea is like the only one I can think of and I don't think they make a billion in sales. Google fiber was supposed to be the chosen one, pushing ISP to upgrade to fiber. But the ISP decided it was cheaper to just put more money to fight google in the courts. It just isn't as profitable to make a good product/service anymore when a bad product will sell just as good and sometimes better. I see the problem being the consumer. They need to be more educated, both about the product, the market and just life in general. Cox used to push customer education as part of their support strategy. When sales > customer education and tech support in general, it was crash and burn from there.