This practice is not only is this aggravating and in violation of the spirit of the law, but it's abusive to your customers.
Yes, the actual law relates to average volume throughout the commercial, but you're getting around that by having zero volume at the very beginning and then turning it to 11.
Does this really help you out that much that you want to do this to your customers?
I'll try to remember to write down all those details the next time one of your commercials comes on in the early morning and wakes up the entire house. But in the meantime and to save time, please refer to any commercial airing in your inventory, and especially any advertising your services. They all do it.
And I realize you're just cutting and pasting your canned reply and probably didn't read my post, but I addressed the requirement in the CALM Act that you quoted for "AVERAGE loudness." You work your way around the letter of the law by having a few seconds of zero sound at the beginning of your commercial, and then BLARING the rest of it. So while your average loudness may comply with the letter of the law, it not only violates the spirit of the law but also abuses your customers.
So back to my question, which I wish you'd actually address, is raising the volume of your commercials to such a degree so effective that it's worth abusing your customers?
In particular, your commercial with the obnoxious kid who thinks he won a million dollars on the Internet, running through the house screeching and screaming is beyond obnoxious.
I don't know which commercials pander the worst: Subaru or Cox. "You're a super-smart single mom and that's why you rent our Panoramic!" There should be a mitigation law for excessively fawning over whatever the Virtue-of-the Month.
