Email RE: Automatic Speed Increases - Marketing Error or Generous ISP?
Dear Users, I got this email from Cox a few weeks ago and was over come with glee but then I looked further into it. I read it as a free upgrade but I know that business don't really do "free" upgrades. The sales rep said it was just a normal ad to get people to call to upgrade. I pointed out that it doesn't say to call or act in any form. It explicitly says "Just sit back and relax…" The rep said the ad means that they are now able to provide those speeds unlike before. In response I mentioned the use of "your" throughout the ad. I told her the ad says, "Cox is upgrading MY internet speed." Clearly the emphasis is on "my" because the ad says "your." Her interpretation fits if they replaced "your internet" with "our infrastructure." The Cox sales rep I spoke with reinforced my previous beliefs that "nothing is free" so I would have to pay to upgrade. I then took it further and consulted Dr. R (name purposely omitted) from CNU. Dr. R is an expert in Public Relations and current teaches English at Christopher Newport University. Dr. R said that the ad makes it sound that it will be a free upgrade which further reinforces my original interpretation. Like I imposed in the picture above, this statement here means that Cox will be giving me 100 Mbps down. A hyphen is used to clarify the attached statement. The previous statement uses the pronoun "your" meaning my personal service i.e. 'my personal service will max out at 100 Mbps.' My point here is that either Cox's Marketing team has made a mistake or that I expect to to upgrade MY internet speed to 100 Mbps without me having to pay more. Please tell me what you all think, -Greg
