Cox continuing to raise prices on existing customers.

I’ve been a cox customer for over 15 years now. In the past 3 years I have had to call cox several times to complain about a spike in my bill.  At one point the bill increased $100.00 over the normal monthly amount.  When I called, the customer service representative stated that one of my promotions had expired and they would look to see if they could find another promotion to attach my account to.

While I appreciate the willingness to correct the issue, I knew that I would just have to deal with this again and again each time this occurs.  At this point I feel like someone who has been in a relationship for a long time with a flawed counterpart who continues to take advantage of me because I am too afraid to venture out into the unknown. However, the more I talk to other people who have successfully migrated from traditional cable, I am feeling more confident to leave.

Now I will admit that I am a TV junky and I like all the services that cox provides, it is becoming more apparent to me that Cox is unaware of how to adapt to the new and expanding marketplace that is TV over the internet.  In order to compensate for the loss of customers on the TV side, Cox’s apparent response is to increase cost to existing customers.  I could easily take my business to Verizon who does manage to sell the package I currently have for a much lower cost, but I’m not a big fan of Verizon either.

The higher ups at Cox need to realize that this going to increase the attrition of customers and hurt them greater in the long run.  Cox needs to adapt to the changing marketplace and figure out new ways to charge for services and stop the bleeding of existing customers leaving.  Either that or face the fate of Blockbuster Video, who refused to see the trend and did not embrace the change.