AQ60polar
5 years agoNew Contributor
Commercial loudness, CALM Act and COVID-19
There is an evil, evil ad running that touts something based on fears of COVID-19 and on top of that, it is super loud. I think it might also be purposely tricking the dialog sound leveling that most equipment has so that (a) it can be loud and (b) as a side-effect the following program material, advertisement or otherwise, is low enough in volume to require a manual adjustment.
I don't understand why an ad like this can run more than once. An automated system must be capable of regulating these disturbances.