While you were expertly measuring the quality of the Contour IPG, did you happen to notice Contour doesn't have a cursor? If Contour did have a cursor, you'd have a point. However, it doesn't so the logic of your professional assessment is fundamentally flawed with a faulty analogy. I'm sure 1 of your real users could have explained this to you.
First, Cox doesn't own Contour. Cox licenses the platform (Xfinity) from Comcast. Therefore, Cox can't improve the interface.
Second, like an audio/video receiver, the user interface on a cable-box is limited to physical buttons. Meaning, if you want to "bring the clicks required to as few as possible," you could always program more or less buttons onto a website or app. You can't add buttons onto a remote.
- Closed-Captioning On or Off. 2 clicks. Double-click B button.
- Record a Program. Unfamiliar. I've never recorded a program.
- View Favorites in the Guide. 3 clicks. Double-click Guide button then arrow to preference.
- Select Channel as Favorite. True. It is 3-5 clicks.
- Surf only Favorite Channels. True. You can't.
Third, have you ever designed Voice control into your award-winning websites and apps? Didn't think so. Can you navigate your award-winning websites and apps from across the room without getting off the couch? Didn't think so. Did you also survey your real users on another measurement of quality: remotely controlling a device?
People aren't cutting-the-cord due to an interface. People are cutting-the-cord due to prices. Beside, why would Cox invest anything for easier functionality...you already bought it and will probably keep buying it.