Who do I need to talk to for running Cox directly to my parents house who currently do not have Cox, but 1/2 mile away everyone has Cox...

Who do I need to talk to for running Cox (fiber straight to house would be best) directly to my parents house who currently do not have Cox, but 1/2 mile away everyone has Cox. How much would it cost? The entire road really needs it. One of these days I am going to get that house and I'll just sell it if I can't get good internet. I asked this about 15 years ago and was told it would be about 10k. The money isn't that big of a deal, just need a price and someone to discuss this with.