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Is this a spam scam or a legit COX popup (II)

I got the same popup in firefox, but I was able to copy the source before it disappeared

it's coming from http://www.rewardopportunity.com/ and the source follows:

   <html> <head> <meta charset="UTF-8"> <script type="text/javascript" src="//ajax.googleapis.com/ajax/libs/jquery/1.11.1/jquery.min.js"></script> <script type="text/javascript" src="/js/ab.js"></script> <script type="text/javascript" src="/js/offerwall.js"></script> <title>Cox Survey</title> <link rel="stylesheet" href="//maxcdn.bootstrapcdn.com/font-awesome/4.3.0/css/font-awesome.min.css"> <link rel="stylesheet" href="/css/all.css"> <link rel="stylesheet" href="/css/featherlight.css"> <link rel="stylesheet" href="/css/offerwall.css"> <link rel="stylesheet" href="/css/style_5823.css"> <link rel="icon" type="image/png" href="/images/favicon_3382.png"> <meta id="dViewport" name="viewport" content="width=device-width"> <script type="text/javascript"> // viewport for mobile devices if (screen.width < 840) {  var mvp = document.getElementById('dViewport');  mvp.setAttribute('content','width=490, user-scalable=0'); } </script> <script type="text/javascript">new Image().src = '//pixel.sitescout.com/iap/551b5ca8f3eafc8b';</script></head> <body data-ip="68.5.8.144" data-sid="isp.opt.3a6c" data-owall="us.ao96ho9gbr467d49" data-track="www.ispsurveys.website" data-server="0.0.0.0" data-pixel=""> <script>  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i=i||function(){  (i.q=i.q||[]).push(arguments)},i.l=1*new Date();a=s.createElement(o),  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');   ga('create', 'UA-54004102-5', 'auto');  ga('require', 'displayfeatures');  sid = $( "body" ).data( "sid" );  ga('set', 'dimension1', sid);   fclick = true;   $(document).mousedown(function(){  if(fclick)  {  ga('send', 'event', 'Page Clicks', 'Click', 'Click');  fclick = false;  }  });  </script>  <div id="wrapper"> <div id="header"> September Opinion Survey >>> Cox California</div> <div id="content"> <img class="introimage" src="/images/service_rep_7476.jpg"><div id="intro-text"><p>In just a few short questions, tell us about your experience with <span class="highlight">Cox</span>.</p><p>Want to know what the reward offer is? Complete this survey to find out - they are all worth more than $70!</p><p>You are eligible to participate today, Sunday, September 6, 2015.</p></div> <div id="reward-text"><h1>Thank you for completing the survey!</h1><p>With our sincere thanks, please choose your offer.</p><p>Please note that this page is valid only for this computer and will expire within the next <b>60 minutes</b>.</p></div> <div id="questionarea"> <div id="question0" class="survey-question"><h2>Have you been with Cox for 6 months or longer?</h2><span class="answer">Yes</span></br><span class="answer">No</span></br><span class="answer">I'm Not Sure</span></br></div><div id="question00" class="survey-question"><h2>How would you rate the Cox products and services?</h2><span class="answer">Excellent</span></br><span class="answer">Good</span></br><span class="answer">Needs Improvement</span></br><span class="answer">I'm Not Sure</span></br></div><div id="question000" class="survey-question"><h2>How would you rate Cox customer service?</h2><span class="answer">Excellent</span></br><span class="answer">Good</span></br><span class="answer">Needs Improvement</span></br><span class="answer">I'm Not Sure</span></br></div><div id="question0000" class="survey-question"><h2>Would you say that Cox provides good value?</h2><span class="answer">Yes</span></br><span class="answer">No</span></br><span class="answer">I'm Not Sure</span></br></div><div id="question00000" class="survey-question"><h2>Have you seen any Cox ads on the internet?</h2><span class="answer">Yes</span></br><span class="answer">No</span></br><span class="answer">I'm Not Sure</span></br></div><div id="question000000" class="survey-question"><h2>Would you recommend Cox to a friend?</h2><span class="answer">Yes I Would</span></br><span class="answer">Maybe</span></br><span class="answer">Probably Not</span></br><span class="answer">Never</span></br></div><div id="question0000000" class="survey-question"><h2>What is your gender?</h2><span class="answer">Male</span></br><span class="answer">Female</span></br></div><!--questions:7--> <div id="loading"> <h2>Submitting Your Answers</h2> <br> <i class="fa fa-spinner fa-pulse fa-5x"></i> </div>  <div id="reward"> <div id="wallanchor"></div><div style="padding-top: 15px;"><h2>How was your survey experience?</h2></div>  <div style="margin:20px;">  <textarea name="comment" id="comment" style="width:100%;height:50px;"></textarea><br>  <input type="button" onclick="javascript:alert('Thank you for your feedback!;);" value="Comment" /> </div>  <table width="100%" cellspacing="0" cellpadding="4" border="0" style="padding-top: 10px; font-size: 13px;">  <tbody><tr>  <td width="75" valign="top" align="right"><img src="/images/comment_9383.gif" /></td>  <td align="left" valign="top">  <div style="font-weight: bold;">Alex Roy</div>  <div style="padding-top: 5px;">Thanks for this! I got the skin care cream for my wife and the diet offer for myself. Oh by the way, nothing is stopping me from signing up for multiple offers listed, which I did, lol. Just letting you know.</div>  </td>  </tr>  <tr><td colspan="2"><hr></td></tr>  <tr>  <td width="75" valign="top" align="right"><img src="/images/comment_3356.gif" /></td>  <td align="left" valign="top">  <div style="font-weight: bold;">Diana Gagnon</div>  <div style="padding-top: 5px;">The survey was quick and easy. I chose the skin product ;)</div>  </td>  </tr>  <tr><td colspan="2"><hr></td></tr>  <tr>  <td width="75" valign="top" align="right"><img src="/images/comment_4433.gif" /></td>  <td align="left" valign="top">  <div style="font-weight: bold;">Lana Martin</div>  <div style="padding-top: 5px;">I had no use for the weightloss product, but I chose that one anyways and I was able to give it to my best friend.</div>  </td>  </tr>  <tr><td colspan="2"><hr></td></tr>  <tr>  <td width="75" valign="top" align="right"><img src="/images/comment_8888.gif" /></td>  <td align="left" valign="top">  <div style="font-weight: bold;">Lillian Ong</div>  <div style="padding-top: 5px;">LOL, I signed up to 3 offers...</div>  </td>  </tr>  <tr><td colspan="2"><hr></td></tr>  <tr>  <td width="75" valign="top" align="right"><img src="/images/comment_33aa.gif" /></td>  <td align="left" valign="top">  <div style="font-weight: bold;">Norman Jones</div>  <div style="padding-top: 5px;">I was a little skeptical at first but I just received my ecigs kit today! Stoked! </div>  </td>  </tr>  <tr><td colspan="2"><hr></td></tr> </tbody></table></div>  </div> </div> <div id="footer"><div id="footerimages"><img src="images/foot_secure.png"><img src="images/foot_guarantee.png"></div> <p>2008-2015 All Rights Reserved. This is an independent survey and marketing website which is not affiliated with or endorsed by Cox. This website does not claim to represent or own any of the trademarks, tradenames or rights associated with any of the offers which are the property of their respective owners who do not own, endorse, or promote this website. All images on this website are readily available in various places on the Internet and believed to be in public domain according to the U.S. Copyright Fair Use Act. Offer shipping and handling fees may apply. *See manufacturer's site for details as terms may vary with offers. NOTE - This website receives compensation in exchange for promoting third party offers. See important terms and conditions regarding this survey, site, and advertisement <a target="_blank" href="/terms.php">here</a>.</p></div> </div> </div>  <div class="lightbox" id="lightbox"><img class="introimage" src="/images/giftbox_1124.jpg"><p>Dear Cox User,</p><p>You've been selected to participate in an anonymous survey about your experiences with <span class="highlight">Cox</span>.</p><p>In consideration for your time, at the end of this short survey you will be presented with several exclusive reward offers (<u>worth at least $70</u>).</p><div id="lightboxbutton" class="button">Start</div><br><br></div><script src="/js/featherlight.js" type="text/javascript" charset="utf-8"></script><script type="text/javascript">$.featherlight('#lightbox', {closeOnClick: 'anywhere'} );</script> <span class="isp.opt.3a6c-optkey.2334963835 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-title.194000082 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-stylesheet.2046849625 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-favicon.2247489762 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-header_text.3408635586 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-intro_image.190261060 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-intro_text.3122694249 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-reward_text.682852883 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-survey_length.1790921346 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-question_1.939618661 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-question_2.2443616926 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-question_3.66320838 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-question_4.849658474 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-question_5.2637613852 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-question_6.3763609917 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-question_7.3337689867 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-comments.4259967313 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-footer.1881652466 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-lightbox.990107839 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-lightbox_image.4262017815 ab_reward"></span> <span class="isp.opt.3a6c-engine.4dsply.com-start_button_text.1589148299 ab_reward"></span>  <script type="text/javascript" src="/js/survey.5.js"></script> </body> </html>  
hope this helps to track them down

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Don't click on it. That website opened July 23, 2015.  The site hides its location behind a proxy located in Panama.