Cox unavailability on Lifetime's Roku App

I went into Roku's Lifetime channel to watch a movie, only to be told to log in via their website. Upon doing so, however, I discovered that there was no option to select Cox. I can see from the forums that I'm not the only person to complain about this, so please add me to the list of people actively demanding a change to this situation. If there's going to be a middle ground between cable and streaming, then Cox needs to step up to bat with all of the major networks, and surely there's no question that Lifetime qualifies for major status.