Andocious's profile

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Anyone else want that commercial with the screaming kid gone?

I'm sure you've all seen it. Come on Cox. Stop torturing your paying customers with screaming kids. I have to mute that garbage every time it comes on. I bet I'm not alone in this. 

Former Moderator

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@Andocious

The FCC's launched the Commercial Audio Loudness Mitigation (CALM) Act on December 13, 2012. The CALM Act is intended to ensure TV commercials have the same average loudness as the TV programs they accompany. Cox actively works with programmers, advertisers, and equipment providers to ensure that commercials that run on our channel lineup are compliant with the new CALM Act regulations. I'd like to get a few more details from you so I can report this to our programmers and advertisers. Please email my team at cox.help@cox.com with the following information: your full name, full address, the date, time, and channel you were watching, a brief description of the commercial, and your full address. Thank you very much for your help!


Jonathan J
Cox Moderator

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Most commercials you can just ignore, this Cox screaming kid is the worst, I keep the remote handy to mute it. After this brat runs through the house screaming at the top of his lungs the mother rewards him with ice cream! Bad parenting and disgusting. Makes me want to cancel my Cox subscription . Why would you think this helps sell your products. Who ever is responsible for this ad should be locked in a room and be forced to listen to it for a few hours. 

Former Moderator

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@KMF

Cox encourages all negative and positive feedback, so I thank you for taking the time to post. We truly intend only humor with our commercials, but I think we all interpret things differently. For example, I know that a commercial I enjoy actually irks my best friend. I have forwarded your comments to our marketing team so your voice will be heard.

Jonathan J
Cox Moderator

Honored Contributor III

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After this brat runs through the house screaming at the top of his lungs the mother rewards him with ice cream

What part was humorous?  If Cox "truly" intended humor, the mom would have painted ice cream on a wall and sniggered after the kid ran into it like Wile E. Coyote...or just hired comedians.

"The ends justify the means."  The intention of Cox isn't humor.  "Humor" is just the means.  The intention of Cox is to dupe you into identifying with the commercial.  If you can associate this kid to your kid(s), you're identifying with the commercial.  After you identify with the commercial, you'll identify a potential problem (distressed kid).  What's the solution?  Anybody?  Cox is your solution...d'uh.

The intention of Cox is to sell you family values.  You need Cox to nurture, protect and raise your kids.  Most commercials nowadays target you with emotional appeal, guilt, insecurities to persuade you.  It works!  Who would ever rent a router?  Should I rent computers as well?  I wanna be woke!

Contributor II

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77 Messages

The point of the ad is to show mom's love after her kid gets duped by Cox internet. I very much enjoy it!

Honored Contributor III

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Allowing a child to freewheel on the Internet would be equivalent to leaving a stack of adult magazines in their hallway.  I guess mom has reactive love as opposed to proactive.

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PJS2, Wait a minute—you actually "very much enjoy" a commercial that starts with a child screaming at the top of his lungs in a pitch so high that it makes dogs howl?? If you close your eyes and just listen, you'd swear that kid's eyes were being gouged out. And that horrendous SCREAM is at the beginning of the commercial, so you don't even have time to mute it or get out of the room. I've heard that screaming child over a hundred times now. It's ASSAULTIVE. And to reward us all, there's now a SECOND COX COMMERCIAL with that same screaming child. It's torturous. I've never liked Cox Cable. Their service is terrible. But they've always seemed like the lesser of evils. However, they're forcing us to listen to that screaming child over and over again, which is enough to cause PTSD, has convinced me to dump them. They think that forcing people to listen to that screaming child over and over again is a way to ATTRACT customers to their service?? That tells me how absolutely stupid they are. Cox's CEO should be made to sit through a day's worth of auditions of screaming children for their next commercial. Maybe they can get a whole chorus of brats screaming at us in unison through our television sets. What better way could there be for them to attract more customers to Cox Cable?

New Contributor III

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59 Messages

I cannot think of a more annoying commercial than this shrieking kid.   The shrieking is to get your attention and it gets the attention of my mute button.  My fantasy is to have Cox executives locked in a room listening to this commercial over and over again.  If you have to use shrieking kids to make your point you need to revisit the point you're trying to make.

Contributor II

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77 Messages

There's a new ad for Panoramic WiFi with a screaming kid y'all are gonna love. Must be working for Cox!

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PJS2, I somehow doubt it. Unless Cox's audience is made up of people who love to listen to children screaming.

New Contributor

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3 Messages

OMG that has to be the most obnoxious commercial on TV!!! And now they have another one with that little screaming brat. Who at Cox advertising thought this was a good idea? It makes me want to change my Cable service.

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3 Messages

Now they have ANOTHER commercial with the screaming kid. It's amazing to think Cox is paying someone to come up with this.

Honored Contributor III

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5.7K Messages

I felt something was off kilter when Cox started peddling routers in TV ads.  I mean…what other company have you seen advertising routers on TV?  Cox now reminds me of the PC Matic antivirus ads.  What other company have you seen advertising antivirus software on TV?  Hawkers.

New Contributor

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Horrible. And there's a second one.Cox must be pretty desperate for positive, attractive ad content if they have to resort to  scaring the viewer with a screaming child. Shame on Cox for this disruptive manipulation.

New Contributor

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1 Message

I love that little boy!! I want to take him home every time I see him!  There is just something a out his mischief that I adore!! Once had a little boy like him!  Please keep the kid and the commercials!  

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4 Messages

topdowngo, If you love that little boy and want to take him home, you might want to get into pre-K education. You can listen to children scream all day.

New Contributor

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3 Messages

Yes! The screaming is unsettling. It’s terrible for people who are sensitive to high pitch sounds and/or those who suffer from PTSD. 

Former Moderator

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1.9K Messages

@ZZD

This has already been posted in the thread.

The FCC's launched the Commercial Audio Loudness Mitigation (CALM) Act on December 13, 2012. The CALM Act is intended to ensure TV commercials have the same average loudness as the TV programs they accompany. Cox actively works with programmers, advertisers, and equipment providers to ensure that commercials that run on our channel lineup are compliant with the new CALM Act regulations. I'd like to get a few more details from you so I can report this to our programmers and advertisers. Please email my team at cox.help@cox.com with the following information: your full name, full address, the date, time, and channel you were watching, a brief description of the commercial, and your full address.

Jonathan J
Cox Moderator





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No you are not. I have my remote at the ready, and the moment I see the outside of that house I immediately go for the mute button. I HATE that commercial with the screaming kid. The other one with the teenage daughter I don't mind, but the screaming kid has to go immediately.

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