Data caps

How come cox doesn't advertise their awesome data caps in their description of service? It's pretty clear as to what speed you pay for but where is the cap mentioned?  How would the average consumer know they are dealing with an ISP that invokes a data cap  if most ISPs do not cap data plans and therefore would not look for this as a reason to or not to choose this service.  Most consumers only associate data caps with mobile plans.  Hence ATT selling their 2Gb plan or T-Mobile a 10Gb etc.  Yet cox hides this because they know this is a negative selling point. And the more people begin to ditch cable TV for online programming, data usage will keep climbing  and more people will begin to be charged for using their internet. Please own up to why your data cap is only referenced as a vague web address at the bottom and is not even a link.

Internet Preferred - $54.99/mo for 12 months

Note: Most promotional prices cannot be combined with promotional prices for other services.  The regular rate for this service may apply if another promotional service is added to your cart. Offer expires 09/28/15 and is available to new residential customers in Cox serviceable areas. $54.99/month applies to new subscription to Cox High Speed Internet Preferred service. After 12 months, regular rates apply. Prices exclude additional installation/activation fees, equipment charges, inside wiring fees, additional outlets, taxes, surcharges and other fees. Not all services and features available everywhere. A credit check and/or deposit may be required. Other restrictions may apply. Cable modem required for Internet services. For best performance, use of Cox approved cable modem is recommended. A DOCSIS 3 modem is required to consistently receive optimal speeds for Preferred and higher tiers, and is strongly recommended for all other tiers. Uninterrupted or error-free Internet service, or the speed of your service, is not guaranteed. Actual speeds vary.

Cox Internet Preferred

Advertised rate includes monthly recurring service fees but excludes equipment charges. Additional jacks, inside wiring, reconnection, activation, taxes, franchise fees, and surcharges are additional. Modem required for service. For best performance, use of Cox approved cable modem is recommended. A DOCSIS 3.0 modem is required to consistently receive optimal speeds for Preferred and higher tiers, and is strongly recommended for all other tiers. Uninterrupted or error-free Internet service, or the speed of your service, is not guaranteed. Actual speeds vary. Cox cannot guarantee the intended results from the McAfee® services or that the McAfee® software will be error-free, free from interruptions or other failures. The McAfee® services and features are subject to change. McAfee® is a registered trademark of McAfee®, Inc. PowerBoost® temporarily increases your download speeds for the first 18-22 MB of a file when extra bandwidth is available. The maximum download speeds without PowerBoost® are as follows: Preferred 50 Mbps; Premier 100 Mbps; Ultimate 150 Mbps. PowerBoost® is a registered trademark of Comcast Corporation. Used with permission. A credit check and/or deposit may be required. Other restrictions may apply. All rates and offers are subject to change.? Unused data does not roll over. See cox.com/datausage for complete details.

Charges Included

Includes applicable monthly recurring service fees and applicable discounts. Prices do not include applicable taxes, fees, and surcharges. Excludes charges for subscribed services. Prorated charges may appear on your bill if you change services before the billing cycle is complete. Prorated charges are not presented here. Prices, and/or when applicable contracts, may differ from those presented here as a result of existing customer pricing, customer's specific service address, and/or contract related updates.