Are the "discounts" really discounts?!?

So I sign up for the preferred service on my newly constructed home.   A continuation of service I previously had.  I am told two days later, it would only be another "12-24 hours".  I hear nothing, so two more days pass and I request the status again.  Now I'm told that because its a brand new house, "Cox must do a professional install to make sure it works" .  No one at Cox contacted me, and had I not called, I would have kept waiting... I just paid a builder a lot of money to make sure "it works", why am I paying Cox another $80?!?

So on top of the $74.99 I was required to pay up front ($30 of which was a 'one time' fee) .  Now I'm told I am required to spend another $80 for a Cox rep to plug in my cable modem.  That's $110 (assuming the other 44.99 goes towards my first bill, which is doubtful) of additional cost Cox has added for seemingly no services provided.  So they claim you get 10$ off a month, but what they are really saying is, pay us a $30 fee, and we'll give you $30 off.  This sounds like a very unethical practice Cox.