Why does Whole Home require $80 Professional Installation?

I was denied shipping and was told that hooking up cable boxes would cost me $80.  I am a pretty savy techinical guy so hooking up a strand of COAX shouldn't be much of a problem.  I should be able to have someone troubleshoot any issues I encounter over the phone.   I can move to Verizon for $20 more.  Can anybody tell me if there is a way to get this fee waived? 

Thanks!