watching espn3

This is very confusing. I read the following Cox advertisement http://ww2.cox.com/myconnection/surf/espn3.cox?campcode=goog_espn360 - it does clearly say that a cox internet customer can access ESPN3. It turns out that one has to have cox TV as well. I discovered this by just basically trying to watch ESPN 3 and after many unsuccessful attempts contacted Cox customer service. After several weeks of back and forth emails Cox told me that one has to be subscribed to Cox TV as well. Not cool Cox!

May be next time you advertise something, please, add a few extra sentences such that people like myself won't waste their time.