"To keep you better informed... a $6.00 surcharge"... what?!?!

So in the billing messaging explaining the increase in pricing, this is in there...

"To keep you better informed of the costs associated with the delivery of regional sports programming, a new Regional Sports Surcharge in the amount of $6.00 will be listed on your bill under the "Other fees and Surcharges" section of your TV service."

What exactly is that supposed to mean?... if you're trying to find a "nice way" of finding a way to charge us for local sports costs (whether we watch them or not), don't insult us and come up with some ridiculous statement like this. I want some explanation of what this really is, is it monthly, what if I don't watch local sports??