Reruns Of shows marked in the Contour guide as new

It is very annoying when reruns of broadcasts are marked as new broadcasts in the Contour guide.

i record a bunch of things and use record new only, but the Contour guide shows the reruns as new so I record duplicates every week.

this happens with several shows but a current example is Deadliest Catch on the Discovery channel.

Both of this Tuesdays episodes are marked as new but are reruns of the episodes shown this past Sunday.

This happens every week.

Who is responsible for the content of the online Contour guide?