The technical issue is we can't find a simple price comparison of all non-Contour TV packages on your website. If you shop TV packages, it's all Contour. I don't know what ATC has for a cable box, I'll assume it's not Contour, but there is no information to answer his/her question. There probably is a page comparing packages, but the causal shopper won't find it. It's Contour, Contour, Contour.
My recommendation would be to either call Cox or log onto your Cox account and customize your bundle. While on the phone, stay firm with the Essentials package. While in your Cox account, don't click Checkout.