ContributionsMost RecentMost LikesSolutionsRe: Why are Prices going up again ? My internet Essentials price went up as well from $34.99 to $39.99. That is a 14.25% increase and $ 72 increase for the year! I have both spoken to and emailed Cox customer service about this increase. My download speed is still 3Mbps with no increase in speed. How can they justify a huge price increase and not even give me an equivalent increase in speed which would be 7.28 Mbps. I was told that for the last 8 years Cox has increased the speed for Preferred and Premier accounts and the increase pays for increased technology. Essential customers are just as important and expect value for their money. In my area, Cox and Verizon are the two major players for internet service, not much competition for a small state. You're fortunate that your internet speeds were increased. Cox keeps raising prices and we are seeing no benefits as Essential customers. We can't even lock in rate prices for two years. My state is of no help since there isn't any way to regulate the cable companies. The internet is my lifeline and it's all I can afford because of limited income. I don't think the majority of people in my state along with the rest of the USA received 14.25% raises!! Cox Cable, the slogan "your friend in the digital age" is not a reflection of the hefty price increases and getting nothing for it.