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This appears to already be in place with Xfinity. You can download their app from Roku and watch TV without the need of a cable box saving the customer the rental fee
and another box to deal with.
Just wondering why COX is still lagging in technology with this? Its the future to stream and get rid of those expensive rental fees which is sort
of insulting to charge someone a fee for a box in order to watch cable tv which they already have to pay for.
Can I get an update ?
Here is a DSLReports thread on the latest info and rumors. 2019 is supposed to be when it starts to launch but there will probably be employee trials before that. Basically you will need a Cox gateway and pay a monthly service fee for the app, but see thread for details because it's complicated.